Time to call out the elephant in the ecommerce store:
There's a disconnect between your data and your copy. And it's hurting brand growth
Let's be real. If you're here... you're Probably not attracting customers & converting them at the level you really want
Hey, it's not easy. Not only do you need to drive visitors into the cart to purchase the product, but you also need campaigns & funnels that:
✓ Continue attracting new customers to your brand
✓ Increase the amount customers spend when they buy
✓ And get those customers to buy again. And again. And again
And even though Nasdaq says that up to 95% of shopping will be facilitated by ecommerce by the year 2040...
Online shoppers are not like ATM machines spitting out money with the click of a button.
To get customers sprinting for the Add to Cart…
You've gotta do more than run haphazard promotions or use one-size-fits-all templates to create your marketing assets.
the power of data-driven, conversion-focused strategy & copy
Your ecommerce campaigns should:
Never leave you asking “Why did we do that?” because you have a clear strategy
Have data driving them from start to finish. Because data is everything
Create conversions with revenue-focused copy that connects with your audience… and gets them to act
And that’s exactly what we do.
If you take an eCommerce strategist and a digital analytics pro...
Add an obsession with KPIs like: bounce rates, CTA clicks, cost of customer acquisition, average order value...
You get Jess & Jeff.
We specialize in creating customer journeys that turn your visitors into buyers.
Then we turn buyers into superfans who return again and again... and again.
Plus we come with an efficient process that lets you take a breath. So you can focus on running your business.
A team with a mindset around results-oriented strategy & conversion copywriting. A team that monitors metrics - like open rate, CTR, AOV & conversion rate. And uses the information to continually improve...
a Strategic approach is essential to
Increasing TRAFFIC, conversions, AOV,
purchase frequency, LTV & revenue...
SteP 1:
Analyze all data & research
Data is everything. So every project begins with research & data analysis. This can include data-gathering from surveys, customer interviews, heuristic analysis, Google Analytics, your ESP & more.
This critical step informs our recommendations, so we can create a campaign that's data-backed & optimized for conversions.
Step 2:
Map out a Data-driven strategy
Whether we're creating a welcome email sequence, a Facebook ad campaign, a Black Friday or Back to School seasonal promotion you'll never wonder:
Why are we doing this?
Every project includes a clear strategy that’s backed by data & tied directly to goals. So you know exactly what we recommend and why.
STEp 3:
Conversion Copywriting for the “yes!”
Conversion copywriting is about creating compelling copy that gets… the conversion. Based on customer data & persuasive copy techniques, it turns prospects into customers. Boosts the amount people spend when they buy. And increases the number of times they buy.
With strategy, messaging hierarchy, & persuasive copy techniques, we write, validate, test & optimize copy.
THE WRITE & MAIN DIFFERENCE
